Love it! This is made in India and being from India I can say that this is a legit jute rug. You can use flip them and use both sides. In fact it is recommended that you do so periodically to keep the wear even. One side is a little harder than the other side and hence some reviews of this hurting the feet a bit. But that is jute for you. Do not expect this to be a soft rug. You probably need a rug top over it to keep it soft. Overall, love how this looks and will help us get to the coastal look we want.