Rolled it out, ran the vacuum over it (do that to fluff the pile... it has been tightly coiled for a while) and was very happy with the look and feel.  I bought the 8x10 size and it fits the room just right.  Well worth the money (and rating based on cost... can't compare it to a rug 10x the price)  My only complaint is that while it matches my sofa and chairs well... my coffee table is now a sore thumb and needs to be replaced.