We love it!  It looks more gray than cream or ivory, in my opinion.  It's primarily a light turquoise blue and gray design, with a bit of ivory in the background.  I wasn't expecting it to look gray, but it goes even better in our space that way, so it worked out for us.  Quality of the rug it great.  You will need a rug pad though, it will move around on hardwood or tile floors.  The photos I'm posting were taken under natural light only, and at night with the overhead light turned on (yellow toned photo).