From the pictures, I thought it was going to be more of a true shag carpet texture. It's more of a soft fur feel. That's not what I wanted, but when I got it in the room, it's such a pretty rug, I ended up keeping it. It's super soft and really a pretty color. I bought a thick felt rug pad to go under it because it's not very thick, but the fur helps mask that. I'm very happy with it.