Look, I was one of those guys that was like, coffee is coffee. No fancy coffee maker is going to change the way hot water runs over grinds.
I was so wrong. This coffee maker does just make good coffee. It makes "GREAT" coffee. There is a noticible difference in the taste and boldness of the coffee. 
Plus all the setting makes it very easy to make iced coffee and other speciality coffee drinks.
This coffee maker was well worth me being wrong. LOL :D