I bought this about a month ago and I must confess it was firmer than I expected and I was used to a fairly soft memory foam topper.  So it took a few nights to get used to it, but now we are, oh, it's wonderful!  Firm but not like laying on a board!  It's firm but moulds to you - you don't bounce about like a pea on a drum!  And I can't feel my husband turning over!  It's really lovely - a great buy and the pillow is gorgeous too... wish I'd been sent 2... :(