I wanted an accent wall in my small entryway. This was the perfect choice! I had originally primed the wall with Kilz2 thinking I would paint the wall, that was until I purchased this product. I was able to apply this by myself. It was easy to peel n stick and had no issues sticking to the primed wall. I was able to measure and find the pattern quickly. I had the wall done in less than one hour. 
One tip, buy the smoothing toolutility knife that is suggested when making this purchase. It comes in VERY handy! 
I HIGHLY recommend this product!