New to Euro pillows and shams, I was a bit apprehensive about these. They went into my shams a bit snug at first, but that soon proved to be a perfect fit. It's great I can take these out and use them with different shams/comforter sets as I switch out the guestroom décor based on male or female guest. Plan on buying another set for the master suite. Soft but not overly soft, very happy with these. Recommended