They did it again! I was given this product by the company to sample. Package says its capacity is 7.5 lbs, but it held twice that. Granted, it was a short period of time (about 2 days), but it still held. The hook did not come off the wall until almost 20 pounds was hung on it. If you're looking to hang something up that weighs 10 pounds or less and the wide hook won't limit you, this is a great product to throw up on the wall. [This review was collected as part of a promotion.]