I've enjoyed my Kitchenaid stand mixer for a number of years and felt I couldn't go wrong with a hand mixer of the same brand after mine died right before Thanksgiving.  It's quiet and fits easily in the hand and is nicely weighted, but, completely overlooked that this Kitchenaid model hand mixer has digital speed controls ...also, the on/off switch seems counter intuitive since my old mixer switched on right to left instead of left to right and the speed selector stayed at the same level when switched off and on but with this one the speed starts at the lowest setting and needs to be stepped up by pushing the 'up' arrow which is not the easiest thing for older fingers and eyes, which is why I'm giving it four stars instead of five.

I think the reversible cord feature is ok but question whether its really necessary.  The cord being in the way wasn't an issue with my previous mixer as it too was located similarly but not reversible... [This review was collected as part of a promotion.]