I just put this up in my house and although the photo seems to be of a tree that is much thicker than mine, I found the assembly to be simple enough. Each piece slots into the one below it and that part went smoothly. The time consuming part was opening out each of the branches, spreading each part evenly and completely, and fine-tuning the shape to look as natural as possible while hiding the "trunk" from view. This was a tedious process and took me an hour. It looks nice and if you aren't put off by the work with the branches, I can recommend it for the value.  

Pros: Price, size
Cons: Time consuming to arrange each indiviual branch