Yes it’s true people notice this fan in my great room and constantly give me compliments on it.  While I have more modern taste, this fan bridges the style between simple utopian fan, modern and traditional.  I rarely use the light feature but I often use the reversible fan direction in winter and summer.  I bought with a ceiling extension rod as it hangs down two stories.  It’s stylish and solid looking without looking too heavy or old fashioned.