We like the color and feel of the upholstery.  Bought this for our 13 year old son-he loves it.  Would like it if the panels on the side were all one piece on each side but came in two pieces for each side.  One side bows out and the other bows in.  We may have done something wrong so we will take it apart to see.  Otherwise, easy to put together-took 30-45 minutes.  This one sits higher than most platforms too.  Note that when your bed comes everything is packed inside the back of the headboard.  The one thing that bothers me is the middle top stitch on the headboard is slightly diagonal instead of a straight line.  Probably won't be the case on most of them.

Pros: color, style, sturdy
Cons: comes in 2pc side panels on each side instead of one on each side (this is so they can ship all together in one box),  stitch error