I like my deer. Named it Bo. 

It’s lovely to snuggle, I’d imagine kids would love it, too, but this 30 year old is digging it.

It is soft, but the fur sheds a bit at first, and it’s a 610 on the soft scale, it’s not silky soft by any means, but definitely not scratchy. It looks well made, but a rough kid might be able to tear it up (it would take them a while to destroy it, if so). I feel like it’s worth 50-55, purchased for around 70.