Pretty reasonable for an 8 x 10 rug.  Soft, pretty, but not thick or luxurious at this price.  Colours were more muted than they appeared in the pictures, but works well for our dining room.  It comes rolled very tight and I had to work to get the corners to lie flat. Lots of scrunching the stiffness out of them and laying it upside down and weighing them down with books.  But this is good for under a family dining table and will help save my hardwood floors from scratches and scrapes from chairs moving in and out.