The design caught my attention as I was in the market for a portable cooler for trips to the beach and weekends on the water. Once I received it, I wasn’t disappointed because it looks even better in person. The lack of zippers is genius because you get that air and water tight seal without worrying about how long it will take that zipper to finally play out. I bought the blue medium and it holds as much as some of its more expensive counterparts except mine is better looking and easier to manage. I love this cooler so much I bought a spare.