Looks like the photos. I spent quite some time researching jute rugs. This one is great. I read hundreds of reviews on all the jute rugs on way fair. 

It’s a jute rug so it’s not going to feel like you are walking on clouds that’s the style. For a jute rug I do not think it is very rough at all I was expecting it to be very rough from reading comments. I walk on it barefoot and it doesn’t bother me at all. The fibers have not broken or she’s anywhere. There was barely an odor when I opened it and it quickly went away after opening the windows. If you want a jute rug I highly recommend this one.