3 major problems with this rug that loving the pattern cannot overcome. Sadly, all of their similar wool rugs must be made this way.
1) Shedding: From what I can tell, the fibers are about 1" long, folded into 1/2" loops, and then glued to the base. This accounts for the prolific shedding. Each vacuuming with a relatively gentle Rumba pulls out gobbs of fibers. Now, just 2 weeks after purchase, there are entire sections that pull loose, leaving a chunk standing up above the level of the rug.
2) Spikes of glue: There are many (25+) spikes of glue protruding from the rug. These hurt to step on, and I won't be surprised if one eventually draws blood.
3) Weak edge: There isn't much integrity to the edge, due to these materials (short fibers and glue) along with only a very simple stitch along the edge.