Pretty and deep vibrant blue. Looks good in our kitchen and very soft. However, I have a German Shedder and this carpet is a fur magnet. Unfortunately the pretty blue is always thickly covered in dog hair. (I need to vacuum it every day to keep it looking  good) I have another rug within a couple of feet that does not show the hair like this one. I will have to get another rug this one is not working out I don't want to vacuum daily...