Update* 3 years later the rug still looks good, but the shedding lasted a very long time.  Even now the main substance I'm cleaning off my hardwood floors is rug fuzz, but it doesn't come up with just the rub of a hand any more. 

Love it.  Only have had it down for a couple days, but so far so good.  It is shedding a bit,  you can see in the pic that I ran my hand over a small area and collected a bit of fuzz. Hopefully it's just because it's so new.