Love the new rugs. We bought 2. I thought the background had more taupe than gray, but it is definitely gray.  The rugs laid down flat quickly, no smell , and edges turned under well.  They are soft on feet and easy to vacuum. The 7.10 x 10 has larger starfish than the 5.3 x 7. The larger one also is darker gray than the smaller, but when freshly vacuumed they are more similar in color. Didn't give the 5th star due to the color difference from photo on website.