Very very soft! Colors are exactly as pictured, and I can’t emphasize enough how pleasantly surprised I was by the softness. 
The downside is that the material it’s made out of shows wrinkles extremely easily. If you’re hoping for a smooth, clean, finished look when your bed is made, this might not be the comforter for you. It will basically look wrinkled 24/7. I’ve personally decided it’s a fair trade for the lovely softness, but it’s worth knowing.