Just received my new area rug, love the distressed look and the size is perfect.  However, because it has been rolled for some time probably in storage, I am now trying to iron it out.  Tricks that I have googled are: roll in in the opposite way for a day or two, OR lie it down in the sun so that the fibres can relax.. etc..   So I have rolled it in the opposite direction, and hoping it works.   Thank you.  I am very pleased with this purchase.