Straight forward brewer. Ease of use. I like the thermos brewing pot as you can set it aside and pour later. Very easy to clean.  It had BetterBrew for precision-controlled temperature and the ainmaker shower head evenly distributes water over coffee grounds. It looks perfect on my kitchen counter.  I ove that I can make 8 cups, using the insulated carafe, or as little as 10 oz using a mug. The length of time that the coffee stays hot is great. There are only 2 controls as well as the clean button. You can easily elect if you're brewing a full pot or just a couple of cups