This is really outstanding cooler. It keeps ice and frozen goods completely frozen for at least 3-4 days in the back of a hot pickup truck, much longer than several regular coolers we have.  I did not do any head to head comparisons with the really expensive, famous name brand coolers, but for less than a quarter of the price, I don’t need to.  This is a rugged, heavy, will built cooler.  I am not a huge fan of the rope handles,  nor do I like the nonskid pads on the bottom of the cooler. Both make it rather difficult to move. But overall, these are minor quibbles for an otherwise excellent piece of equipment.