Not gonna lie. It's a stand mixer. It works just as advertised (if not better in some cases). I went after this one because it was cheaper than the "other" guys. So far it's done everything I've needed it to do very well. I've never owned or used one of the "other" ones, so I could be wrong on this...but I think this one has more speed options available. I like the color and the fact that it has a relatively small profile, so it doesn't take up too much space on my counter. Build quality is solid as well. Definitely does NOT feel cheap. So far, I'm loving it. Now I wait to see if GE is gonna start rolling out a plethora of attachments and such for it.