I was not a fan of the unboxing experience.  
I love the mattress, so soft and comfortable. However, I feel the price is somewhat high for a full size mattress.  I have other brand name mattresses in different homes that were a fraction of the price and I don't feel an overwhleming difference in quality or sleep.  It is a great mattress and I would recommend this product to others that are able to spend the extra money.