I was in love with this bed the minute I unrolled it!! It instantly fluffed up to 12 inches and was the 14 inches within 48 hours. I don't even need a pillow to sleep on this bed it is so comfortable. I was worried it might be too soft because of the plush description but it is not at all. I like a firm mattress and I feel like Goldie Locks with this bed being just right.