The style and look of the bed. The material finish feels and looks to be very good quality. The bed is strong and sturdy. The price was exceptional when we think we were looking in Bensons and the headboards along were more than the cost of this whole bed.
The only downside was the self assembly. That was difficult in places not helped by some of the pre drilled holes being covered by fabric and hidden when it was upholstered so fitting it together was a challenge, just in a couple of places. Worth it in the end though.