This rug is very similar to a hand- loomed one that my sick dog ruined years ago. This wasn't isn't hand-loomed but is gorgeous. Two things: To get the wrinKles out, thoroughly unroll. Then, roll it up with the other side sticking out. Then, buy a good rug pad or rug tape. And, put heavy items on each side if there is any furling up at all. As an alternative, rug tape would also do the trick. It's perfect and if I can handle it, I will post a picture soon !