This was so much better than I anticipated! I love my white shag rugs but my kids and dog always trash them. I usually spend 200 on one and replace too often. I feel like this is a steal at 70! I just ordered two more to have on hand. It’s not as thick as my normal one, but I would say it is up to par with the price! Once you take a vacuum to it, it fluffs right up! It’s also a true creamivory, not as dark as it looks in my pictures.