This is a lovely plush shag, closely woven, made in Turkey area rug. It is a wonderful white - not cream or ivory - and not glaring white. It is well finished, its credentials on the underside of the rug. No shedding. I have several elements in my living room including another area carpet on one side of the room that has swirls of white in it and this complements it pulling the room together. As well, one of my anchor chairs around the coffee table and sofa composition has a white pattern in it and again the white colors work harmoniously. I have full-room ecru carpet in my townhome that I hadn't wanted to have ripped out and wanted to use area rugs to reconfigure the room.
Very pleased with this brand. The shipping was 2 days earlier than expected, there was absolutely no damage to it, and it was easy to move around.  Highly recommend this brand as it could easily have been a shedding monster as I've seen in other shag rugs. Great workmanship.