The design is cute, even with the tassels (which I am typically not a fan of), BUT the design is printed on the already made rug verses the design actually being woven with the material.  So... I suspect that the design will fade in the high traffic area. That being said, I do like the texture of the fabric (I bought a cushion and grip for underneath because we have hardwood floors and hoping to increase the longevity of the rug). My hope is that it will last maybe 1-2 years... we shall see!