I bought this for our guest bedroom which will mostly be occupied by my mom. She loves pink but I didn't want something TOO pink. The color is accurately presented on the website, it's light pink, which is exactly what I was looking for. The ultimate selling point as to why I'm now considering buying another set is this is SO SOFT! We've washed it a couple of times and it's still SO SOFT! I wish there are more colors and patterns available.