I bought this for my daughters nursery and it looks gorgeous. It has more pink undertones than purple. It has a very contemporary and unique design. Definitely, does not look like a department store buy. Only complaint I have is that it sheds a lot. Its been 1.5 months since I purchased it and it still sheds like crazy. I have vaccumed it at least 2 times a week and took other care instructions as well. Its bothering me because we are on the floor a lot with my little one while playing in her room and the amount of lint on our clothes is insane. I hope it stops shedding soon.