I love this rug! I think it's the color combination, but it's also very well made and nice and thick. It's 100% wool, so it does shed (that should lessen with time and after being vacuumed several times). It's just very well made for a great price. Unfortunately, I'm told it is one of Surya's most popular rugs and because of that, it is out of stock all over the Internet, so the big rug I ordered for my living room is on back-order. I did purchase the 3x5 for the top of my stairs leading to my living room and love it and look forward to the arrival of the larger one. You can't go wrong with this rug!