I bought this pillow thinking it would be as comfortable as one of their older styles. It is not good quality. There were pills of the soft stuffing all over the pillow that was wadded up in the Purple bag. The zipper was difficult to unzip and fluff flew everywhere. There are no holes in the casing, the fluff is from the factory and packaging. This would not be bad if it weren't for how uncomfortable the pillow is. I have it on the soft side to be lower loft. It is almost tube shaped. I tried changing it to the other side in case the tags were incorrect. I cannot tell the difference. If you like a sore neck this is the pillow for you!