This is an amazing fan! First of all, my 660 came in so well packaged and to me that says a lot about how the company feels about their own products. When I took it out of the box I loved the look of it right away and it felt solid and well put together. I plugged it in and turned it on and I was just so surprised how much air this fan could move around a room. It's incredible! I was so happy with my fan that I bought and sent the Vornado 723 to my sister's apartment and she and her husband are really in love with the fan too! The fans/circulators ARE NOT expensive as I've read in some past reviews...you're paying for the technology and a better product all around and I feel they are worth every dime! I don't want Vornado to make cheaper fans, I want them to keep making great, solid, powerful, awesome looking fans! A very happy customer and a Vornado convert!