Update The rug continues to shed huge amounts and looks to now be unraveling in several spots.  No support when I called customer service and I purchased 4 of these rugs.  Very disappointed.

Beautiful rug but very heavy shed of fine, short fibers.  First time vacuuming it completely filled the dust receptacle twice with just two passes.  It completely clogged up my robot vacuum where it was just spreading the fibers all over the living room floor.