Have had two of their older blenders and very happy with VitaMix, however this blender , is the Cadillac of them all !! This incredible machine is worth every penny and with Wayfairs no interest payment plan how could anyone not take advantage and own one.  Health conscious individuals or not, this is the best blender/work horse to have in ones kitchen. It may be a bit pricey but so happy that I bought it.  Can't imagine being without one now!!!  This machine does it all and in just a flip of the switch. Love it and recommend this to anyone!!!