The colour is a beautiful buttery-yellow like the photo. The material is very soft and warm giving my bed a very cosy feeling on a cold winter's night where temperatures are sub-zero C. Before I bought this flannel sheet set, I was wearing huge work socks to bed as my feet were always cold when I went to bed. These sheets are so lovely and warm, there's no need for the socks at night anymore. I am very pleased with this purchase.