I was very impressed when we unrolled this rug. It was exactly what I was looking for in my Boho and Industrial TV room. The carpet is thick and the pile is very high. I would call it a shag rug. I am a bit concerned that it will be hard to clean since we do eat snacks in that room... time will tell. I hadn't realized how thick the pile was going to be. That being said, it seems like good quality. We unrolled it in another room to give it time to lay flat before putting it under the sectional. I would say that within an hour or 2 it was relaxed enough to lay flat. The color is a bit more cream than I was expecting. I would say that it is closer to cream than ivory. Maybe it is my lighting? I still like it and it will work in my room! the design is a dark gray not black which also works for me. I would recommend this rug.