I think it is really important to note that according to Wayfair, this manufacturer FOLDS their rugs rather than rolling them.  Therefore, the rug I received has deep folds running across the entire rug.  I've been in touch with Wayfair and was told to 1) vacuum it  and 2) wait 2 weeks for it to flatten out.  So after the vacuuming did nothing, I have a waiting room rug with deep wrinkles in it 4 days into the process.  I'm hoping that some additional time will help with the significant creases.   I just keep thinking of the Wayfair commercial with the person easily rolling out her rug.  From my perspective, that's false advertising.  I have never seen any manufacturer fold a rug.  Wayfair should note that in the specs of the rug.