At first, I fell in love with the soft side of this pillow. It is extremely soft and feels like you're sleeping on a cloud. Over time I realized that I wanted more support so I inverted the pillow to use the firmer side and realized that I actually preferred the firmer texture due to the support it gave. For reference I am a side sleeper. I hope Casper can make a version of the soft side that is a bit thicker so it has more support while still being so soft!