For me this is an investment on my health. I decided to purchase a firm mattress to help with my back pain. Since I started sleeping on the S&F firm mattress my back pain has literally improved 98%, I am sleeping through the night and feel amazing. I also love the design, and most of the firmness with the softness with the fabric. Yes! the colors too. So far there is nothing I don't like about it. I am very happy for choosing Stearns and Foster as my life has changed!