This bed is very pretty, I'm really happy I bought it. The color is white, but not a super bright white. It has a very slight creaminess to it. I bought it because I wanted a higher headboard that didn't get covered up by the mattress and pillows and this works perfectly. The fact that the headboard doesn't stop half way and leave a big gap between the mattress and the headboard is also great. It took about an hour and a half and two people to assemble, but it wasn't difficult.