Was SO disappointed! I couldn't wait for my towels to come in and complete my master bedroom. But the color of the "Ivory" set is a very weird light pink.  I guess it can pass for Ivory if you force your eyes to see it as a shade of Ivory but it definitely has a pink hue to it.  Also the material is not so great, my towels came with snags.  I won't return them only because the process is dreadful.