I'd never heard of the Martex bath towel before this opportunity, but I'm so glad I had the chance to try it out. I've had many towels over the years (including higher end towels) and this one was so soft and luxurious. It's thick and has held up wonderfully so far through several washes. It still looks and feels brand new. I would definitely recommend this towel to anyone. [This review was collected as part of a promotion.]