Very plush feeling and a beautiful design! The off white areas are very cream in color, notice the contrast between the rug and my white quilt. The gray is pretty neutral in terms of undertones, doesn't look too awful with my warm gray walls. The rug is definitely darker overall than shown in the pictures. It's held up surprisingly well to my cats claws, I've had it for about 6 months now and haven't had to trim any loose threads.