Rug arrived sooner than promised and was expertly packaged. Even though it was tightly rolled, it flattened out quickly. My expectations were exceeded for an inexpensive rug: it doesn't shed, the fiber is soft to the touch, color was true to the photographs. It has a visually interesting peppery texture. As per reviews, it has a synthetic smell at first. You can feel the backing if you claw your fingers down into the pile. If either of those things bother you, buy a wool rug for 5 times the price of this rug. Otherwise, this is great for the money. It vacuums nicely. A good thick rug pad would make it feel even more plush. Kids and cat love it. 
UPDATE: this carpet became matted down after a few months of foot traffic. A high-quality carpet sweeping vacuum failed to groom it back to its former plushness. Would only recommend this rug for a seldom-used guest room.