I got 2 of these gel memory foam pillows for my guest bedroom. I have gel memory foams for my use that I had gotten from a mattress store that cost twice as much. I compare the two and I do like the one I received from the mattress store better as it is a little softer for my liking. But I couldn't see paying $100 each for guest pillows. The ones I got from Wayfair are still very nice and I'm glad I got them.