I purchased my Vitamix E310 because I wanted an easier way to get my fruits and veggies in. It is amazing! It pulverizes absolutely anything - my smoothies mostly consist of frozen fruits/veggies and in about 40 seconds it is a perfect liquid consistency. It is so powerful, yet the noise is not too overpowering - thus I can use it at 6:30 am while others are sleeping. It is pretty easy to clean as well!