This couch is very cute, very modern.  The boucle fabric is nice -- not too soft and not too itchy like some.  I have received several compliments from friends and family.  The color is not a bright white.  It has more of a tan/beige cast to it but still considered white.  Whites come in many shades so, if you are trying to match it with a white boucle ottoman or another white boucle piece, consider that they may not match exactly.