I have never owned a juicer before, but this seems so easy and efficient. I love ow easy it is to operate, how quickly it works and how modular it is, making cleaning a breeze. I love that the spout rotate up to keep it from dripping when switching out cups. And even our 4 year old loves putting carrots in and watching the juice get made. I know one of the selling points is that it is quieter, but having never experienced a juicer outside of a jamba juice, all i can say it, its definitely quieter than those industrial ones they use in stores.