Love this rug!  It is not a plush shag, but rather more like a flokati rug, very soft with longer strands than you would expect from the picture. Perfect for a boho room! Upon opening the rug, I was really disappointed - it looked like a matted sheepskin. Then I remembered raking my flokati rug in the 70's with a little plastic rake that came with the rug. Used a hairbrush with plastic teeth and gently brushed it and the rug came up perfectly. Looks great in the room.