This is hands down the best fur pillow ever! I have seen similar ones all over HomeGoods and Target, but none have felt as soft as this one. It was like cuddling with a fluffy puppy. It comes in an air sealed bag, so you have to shake it up a bit and fluff it up, but It looks nice when done! It isn't matted at all like some I've seen where the courser fur sticks together. You can run your fingers through this and its incredibly soft. One thing I will say is that the pillow has a natural wave to it and one end on mine looks like someone straightened it haha. I think its how it was air sealed and it really doesn't bother me much but it definitely looks straight next to the wave! I would definitely recommend however.