From a distance it definitely reads as ivory as in the photos. Overall it looks largely as pictured and is very soft and thick. Does not need a rug pad it's so thick and heavy. But up close I was surprised to see so many gray and black fibers woven in. There also seem to be plenty of little pieces of straw or seed woven in - making me wonder about the conditions of where it was made. It does stink a bit, but I think that will go away after being unwrapped for a bit. For the price I'm a bit concerned about the quality - seems like it will pull apart easily and need to be shorn much like a pilling sweater.  I'm adding some photos as I so appreciate when others do the same!