This is the blender you need.  From its performance to design, its everything you'd want in a blender.  The 1400 watt peak power is perfect to crush any amount of ice, fruit and veggies.  The auto IQ works well to get a perfect blend without you needing to fuss with it the whole time.  We often make morning smoothies or afternoon margaritas, and this does both well.  Where Ninja excels the most I feel though, is with the overall design.  Aesthetically, I feel this is a nice looking blender that you wouldn't feel bad about leaving on your counter.  Its clean in appearance and the buttons are simple and organized.  It is not complicated to use.  The twist lock makes sure the pitcher is set properly and the central removable blades coupled with the square pitcher create enough movement for quick blends.  The square shape also allows for the perfect pouring spot which is accessed with a corner flap.  We love this one.