After purchasing the Enfinigy power blender and falling in love with it I knew I wanted to get this personal size as well.  Now making my morning smoothie is simple and I can drink it right out of the personal jar.  Simple, clean design and no fuss easy to use settings...the smoothie setting does its own thing and if I want to pulse I can.  You can't pass up the opportunity to get a high quality Zwilling blender for the same price of much cheaper options.