Have been buying these New, Cooling style pillows, now, for a couple years, this one is better than most. It did keep my "hot head" cooler. (I'm starting to think that my need is not a pillow but a cooling Hat or Cap for my overly "Hot Head"!)
I do like that it will bend for me and remain cool plus it's comfortable. I do enjoy it.

(Side Note: My Chihuahua's have discovered it's wonderful cooling and I have lost one of my pillows to them. Now to get it back I need to check out the Pet section to buy them a cooling bed for summer. Oh it is so very wonderful.