Although this toaster is very very expensive it's exactly what we wanted in our new kitchen. We already have the matching kettle. The toaster makes the same noise as the kettle when you put bread etc. into it. It automatically lowers the toast guide into the toaster and away it goes! The keep warm function is a genius idea as I like my toast to be hot. I can't tell you how many times I've had to put it back into previous toasters only to forget it and have to start over. My only bit of feedback is that there is no option to 'lift' the toast guide up higher than it comes automatically. This means things like hot cross buns remain low down inside the toaster. You then need to unplug it from the wall and use silicone tongs to get them out. Overall though I absolutely love it!