I love that this blender comes with personal size cups, which makes it handy for mixing individual portions to take with me in the morning.  I also like that the controls are simple and straightforward, no need for the extra button options many other blenders have.  It has on/off button and a pulse button.  What more do you need?  Great power!  My favorite part is that it chops ice with no effort.  The cord storage is also a definite plus, I do not like cords showing.  Great product and I would definitely recommend this blender to anyone looking for a powerful yet easy to use blender.