Pros: surprisingly lightweight, rubbery handle (your hand won't slide around if it's wet), 
easy to use control dial, powerful (5 speeds + turbo), quiet motor, 4 attachments, a case for storing attachments,  easy to use on/off switch.
Cons: none so far
I couldn't believe how much power this mixer had. No more mixing cake mixes by hand for 2 minutes. Love the dough hooks! I made homemade calzones and this mixer was a life changer when making the dough for the calzones. Another nice thing, I noticed there's a place to attach a small 2 cup chopper. . If you're thinking about getting this mixer, do it. It really is a terrific mixer.