I bought this fan to help cool our master bedroom. I positioned it in the back corner of a Lovesac (big beanbag), with the stand slightly under it. It actually is very inconspicuous and blows some serious air! I mean, I have a vornado tower circulator and a Lasko tower fan - this honestly is easily twice as powerful as both of those combined. And it’s extremely quiet until the higher speeds, but with how much air gets pushed out from those speeds it’s actually pretty quiet. Because of the brushless DC motor, I don’t hear the same motor “grinding” I do with typical fans. I would say this fan is great if you want a long-term fan (brushless motors last for a long time) that needs a good amount of airflow/circulation. You can get smaller and “weaker” DC fans from vornado, but this pushes air out like a blower fan, but far quieter, smaller, and more efficient (this fan sips power).