These sheets are fabulous in every way.  Very soft and snuggly; thick, lush material; deep, true colors.  They're beautiful !!  
Before putting them on the bed, I followed the "initial washing" instructions to the letter, because I wanted to make sure they stay perfect.  You'll find the directions on the black card that's included.  I thought the method was a bit strange; at least, it was unfamiliar to me, but I did it anyway, and they came out perfect.  Now the only problem is that I don't want to take them off the bed!  
BTW, they do look exactly as pictured here.  Lovely!