I really love the details on the packaging of this because it is really detailed and explains everything I need to know about the pillowcases. They were folded nicely and were fresh fresh and crisp. The smell was terrible because it was overall a vinegar smell which I am used to with many new things to maintain freshness. I washed it and the smell came right out. I love the bright white color and after washing it maintained its color. It is supposed to help with cooling which it did.