Very soft and chic. The lines are a touch darker than expexed but still beautiful. I have a king size for my king bed and it does flow over the edges like the picture, but it's not as thick and fluffy looking like a duvet would be. If you want the pillowy look I suggest getting the duvet cover version of this and investing in a fluffy duvet. All in all im happy with it, but it was a bit pricey.