***** READ ME ! *****
Love this rug! I didn't find that new car(pet) smell to be overwhelming and the scent dissipated quickly, and it flattened nicely soon after unrolling.
**One thing to keep in mind about the colour, the undertone is maybe a bit more neutral/warm or faded than what you would expect. In the photo it appears cooler in colour and generally looks to be richer in saturation. Don't get me wrong though, it's DEFINITELY blue and isn't really that far off from the photo, just maybe a touch more denim than cobalt if you're picky. I have found that when I've just vacuumed and the carpet fibres are standing upright, the colour is exactly as it appears in the photo. But as soon as it gets walked on and the fibres get squished, then it looks as previously described.
Also, get a rug pad if you're looking for something thick and squishy.
Still (and especially for the price), 10/10 I would definitely repurchase.