These shams provide the perfect balance of softness and beauty. It's like a quilt material (not shiny -- I don't know why the pictures make them look shiny). I started with these as decorative pillows for my bed, but they're so soft and comfy that I move them around from the armchair to the couch -- whenever I'm going to be settling in for a little while. My dog has the same opinion; he always finds himself near these particular cushions, too!