I now own 3 KitchenAid mixers and like each one for different reasons.  I make breads, crackers, and cookies so I keep my mixers busy.  This particular mixer has the 7 quart mixing bowl which is excellent for making large batches of cookie dough. This features saves me from needing to make 2 recipes of dough in my 5 quart KitchenAid. 

The splash guard keeps the mixer and my counter clean during the mixing process as well as I can add ingredients while the mixer is working. 

The ½ speed setting is perfect for when I mix breads. Then I can power up as the ingredients come together. 

 My countertop space between upper and lower cupboards is short so the bowl lift feature is a welcome addition in my line up of tilt head mixers.