What do you love about it?  The comfort!  As soon as you lay in bed, the memory foam simply snuggles you in comfort!  You do not have to move, adjust, shift, flip or flop!  It helps you relax and off to dream land you go almost instantly.  Also, and even equally wonderful, is that if and when you partner moves, you do not!  No more waking to someone else moving!  This item is fantastic and I'll purchase another for my full size bed too.