This mixer is a real workhorse and the red finish matches my kitchen. It mixes heavy cookie dough on a lower speed and the fluffiest whipped cream on high speed. Very reliable and, if something happens, Kitchenaid's customer service is there to help. I liked this mixer so much that I bought a matching Kitchenaid Food Processor. And Kitchenaid products are made in the USA! [This review was collected as part of a promotion.]