I ordered the firm ones because I like a dense pillow however, this is not very dense it is firm being its high up and keeps its form but, if you are like me and enjoy a dense feeling pillow this wont do as your main one. I use several pillows at a time and this will be my secondary as it is firm enough for when im watching TV in bed and I want my head higher up. they are very well made and durable so far. i really cant find anything wrong with them as firmness and density is personal preference so these get four out of five and again it boils down to your preference. they remind me of high end pillows at a fancy hotel. I say try em out you will ultimately like or even love them. did I mention they are soft to the touch meaning the fabric that is. very comforting.