Black Cherry has a luxurious deep fragrance which is almost mouthwatering. The scent is excellent in any room of the house and at any time of the day. I have found that the throw is strong from the large jar, just as it is from the other configurations available from Yankee Candle. The only downside to Black Cherry is that it is very difficult to get the wax to burn evenly in large jars, the candle needs a lot of TLC and attention in order to ensure that it doesn't tunnel and the methods provided by Yankee such as illuma lids and shades assist with this process. A great everyday anytime fragrance which fills the home with a delicious fruity fragrance. Highly recommended.