It was easy to assemble, though I would a) recommend doing it with another person and b) being very mindful of the orientation/instructions as the manual has no written directions--it's like Ikea's picture-only. (Also it's ok to flip the shelf onto it's front to nail in the back panels--you'll see when you assemble it. I was wary about the door knobs bearing the weight but it was fine.) It took me just under an hour to assemble it by myself. It fits 12 pairs of shoes, and the shelves--though they are not adjustable by height--can easily be taken out for taller shoes such as boots. The color is a deep espresso as pictured. It looks great in my living room and helps hide the clutter that is piled up shoes, and the counter is great for leaving mail/keys/entrance knick-knacks. 

Pros: Sturdy, color just as pictured, fairly easy to assemble, fast shipping
Cons: Would love for there to be more color options