Plush-plush. This is not a medium plush, which is probably what we were aiming for. But true to size and after 48 hours seemed to firm up and in the push test feels substantial. Still, nowhere near the edge support that a medium 8"  Zinus mattress would have, given that this is a plush 14". But we wanted something softer than the Zinus (sold also under Wayfair Sleep -- we bought two 8" Zinus medium gel memory foam mattresses through Wayfair Sleep and they same in a Zinus box). Just note that this is a very soft mattress.