I checked out several websites for a similar look of a floor lamp. I learned that they where all a lot more in price than this one, with the same style. So I ordered this one and I can't be more happy. The shade is bright white but with the lights on it is a warm yellow light, which I first had to get used to it. But I like it, it gives a warm tone of the room. Installation was not so easy and my hubby had to fix it. Overall great design, value and look for the price!