When I purchased this bed I was expecting it to be a lot more simple for the price.  It is so sleek and modern.  Easily this could have been mistaken for a West Elm high end Platform bed.  The color wood is a deep tone and fits with any concept.  It is exactly what I wanted and a amazing deal.  

Pros: Looks incredible and super modern
Cons: It takes about an hour and some to put together.  No big deal.  Just be aware of the directions.