The quality of this quilt set is as expected. It's not top-of-the-line, but it's not exceptionally cheap, either. It is a good product for the price point. Potential buyers will want to know, however, that the lighter color in the quilt and shams in NOT white but rather a very strong cream. The product photo (shown with white sheets) is misleading. It should also be noted that the flowers on the square decorative pillow are bright white so it sticks out like a sore thumb against the rest of the set.