I saw this pattern and ( almost the same lighter) color of rug in a major magazine "room shot" of a living room with green couch. It was over $1800. This one looks very good. It is indoor/outdoor so not soft at all- the person on the phone when I called to ask about it said it was soft. It is like a jute rug. The roll marks are still showing but I think/hope it will completely flatten out over time. Overall the pattern and color works and it seems like it can take some wear and tear. Not sure yet if cat hair will come off easily. I wish I had more info about wheat they are calling 'power loom".