I&#x27;ve gone through several coolers and finally found the one that will be repeat bought for myself and as gifts for others. Nothing is better than being able to load up a bunch of drinks and throw them on your back as opposed to bashing into your knees from the car to the water. I&#x27;ve had a lot of success with ice retention as well...well over 24hrs if not in direct sunlight. Flat out an awesome product!