The best way to describe how this brew tastes, is to take in the aroma of your favorite freshly ground beans. The brew tastes just like your beans. My only wish is for better guidance on water to grind ratio on 8oz of beans. The directions are metric, and when measuring 250 grams (8.8 oz) of beans, it leaves less than 7.2 oz beans left in my 1lb bag. I'll eventually figure that out, but it would help consumers when making their inagural brews. This cold brew will eventually be my primary source of coffee. [This review was collected as part of a promotion.]