I ONLY BROUGHT THIS PRODUCT A FEW DAYS AGO.

The blender is so powerful; it is very loud.

I have made 15 smoothies and IceTea with this blender. It crushes the ice within seconds. One press of the button it is done. 

The ultra blend mode has 60 seconds to blend the drink. JHowever, I found out that it blends the ice and the fruits  within 30seconds so I stop it around then. 

The cups and lids are well design. It fits a lot of fruits and ice. 

This blender is better for drinks and this made be useful for cooking. 
I'll be using this blender for drinks only.