After contemplating with different named brands , finally placed orderr for this relatively new brand to give it a try.  The Gel Layer is very soft Cloud feel to it ,  When feel like firm is needed we can flip and use other side as well . Thus two sided usage is best feature

Looks wise premium quality it appears. Shipping by Wayfair is pretty fast.

Overall i would recommend this product. I will update my review after 6 months of  usage