Quality Shelf! It looks streamlined and is sturdy. The wood grain looks fairly “printed on” (so not natural looking wood grain) but we have it set up in a spot in our house that doesn’t get much light so it’s not too noticeable for us. 
The assembly was quick and easy. (Took me maybe 30 minutes with the “help”of my 5 year old). The instructions were very easy to follow and every piece of hardware comes labeled and separated into its own pouch. They provided one extra piece of each of the various hardware which was a bonus. The only issue I ran into was one of the drilled holes in the back of the unit was off a bit. It made it very difficult to put the metal poles that cross each other onto the unit.
Overall I’d recommend this shelf.