Soft  comforting. I got this rug to replace an existing one in my living-room and was expecting something a little bit flatter. Its kind of on the shaggy side which at first I wasnt expecting. However, it is extremely high quality, not a long shaggy type - and the bottom line is that its great to walk on. If you want something that gives you a cozy feeling and also looks good - this rug is great.