It looks true to the picture - maybe slightly brighter.  I have it on hardwood partially under a bed and dresser so it doesn't slide around.  It's a low pile but it feels very nice on bare feet.  One of the short ends seems flawed and isn't finished as neatly as the other - makes me wonder if Wayfair sells 'seconds' and that's how the prices are so low.  In any event - couldn't be bothered to return it for another and the rest of it is fine so, I've just put that end towards the wall, under the dresser.