Love it so much. It did have a bad chemical smell for about the first two weeks but it went away when I opened the windows and aired out the room. It is white with a hint of off white in the fibers. Didn't know if I would like the color when I first unrolled the rug but once I got it down it blended with my master bedroom beautifully. It is so soft and feels good between the toes.  My two dogs love it.