I will start my saying that I love this rug. The quality and texture feels super durable. However, the color doesn’t seem to last. I ordered a runner and an area rug that came about 7 months apart. I didn’t notice until the area rug came how much the runner had faded. The runner does not get direct sunlight or heavy traffic (we are a family of 2). It had faded so much I was convinced I had ordered the wrong color.